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Building a Patient Centric Organisation as a Go-to-Market Strategy

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What is Patient Centricity? Can it be leveraged as a Go-to-Market Strategy?

 

This is the topic of this week's Live Discussion with Mr. Sudip Chakraborty, Head Strategic engagements & Networks for EU and Co-lead social business projects in Africa & India at UCB Biopharma.

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Digital Excellence Pharma Academy

30 Jul 2020 19:52 Pinned

"Pharma needs to move beyond its undue focus on EBITA of 30% to 40% as the prime business objective and become patient-centric as large swathes of Indians find healthcare unaffordable and inaccessible. It's not just the question of cheaper drugs but the entire ecosystem that needs an overhaul to make healthcare sustainable and equitable for India to leverage its demographic dividend." Mr. Sudi... See more

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Bhaskar Chakravorti

14 Aug 2020 18:30

Interesting Anthropological perspectives

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Chetan Jayprakash Bhosale

7 Aug 2020 13:58

Really insightful MNCs have this approach of patient centric. But till date indian pharma has not adopted this strategy completely .I feel future of pharma industry will be patient centric and like after covid every company doing some or other digital activity .Same will happen to patient centric approach strategy in India.

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Rajendra Singh Sohi

31 Jul 2020 17:41

In your talk you have nicely elucidated the genesis of today's patient centric strategies. Also you have broken down various aspects, wherein we can expand them while actually formulating patient centric strategies for organization's.

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Kamini Sharma

29 Jul 2020 18:20

From Anthropology to History , From 7pointer current issues in Health care industry to 5pointer solution ,to 4A model and finally 3pointer Solutions pharma can give to doctors for better patients service #Relationship oriented skill #Technological advancement #Interdisciplinary practice . It was an excellent learning Session Sudip Sir and Anup Sir 🙏🙏

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Anand Kakkar

29 Jul 2020 17:43

Sudip, The patient centricity may not be practiced by large no of indian pharma (generic formulations) due to their present product centrifuge model. Do you feel besides MNCs the patient centricitu model may not work with others? My past experience is full of patient creativity but Ive hardly seen at rhe market place. If at all was there that was for Customer management predominantly.

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Vivek Hattangadi

29 Jul 2020 17:38

Great discussions and insightful!😊

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Ms. Rupal Sedani

Pharmacology and therapeutics

29 Jul 2020 17:35

angels initiative is one of the great working example of patient centricity, focusing on improving stroke care

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Deep Bhandari

29 Jul 2020 17:28

Wow Sudip and Anup loved the hard hitting conversation and the way you decoded Pharma' "Pharma is a big tribal society. Relationships are incestuous . Till now all legit, illicit relationships remained within the tribe . Look at our JVs, M&As, expansions , all within the tribe".

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Nilesh Vasant Pawar

31 Jul 2020 17:33

Inbreeding decimates the tribe over a period of time.

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Shankar Rajpurohit

29 Jul 2020 17:16

In India, GSK was the pioneer to start the concept of patient centricity.

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Anand Kakkar

29 Jul 2020 17:36

Insights will be useful for IPI.

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Pavan Kumar

29 Jul 2020 17:35

Good interaction, Patient journey is not been prioritized and revisited on regular basis by pharma company

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Bhaskar Chakravorti

29 Jul 2020 15:59

I hope I can view the recording later.

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Digital Excellence Pharma Academy

29 Jul 2020 16:45

Yes, you can - on this page