Lessons for Indian Pharma from Case Studies from EU
Participants
Opinions
Lessons for Indian Pharma from Case Studies from EU
Participants
Opinions
Description
Virtual Masterclass for Pharma Marketers on Digital Adoption
Case Studies of European pilots covering the minutiae and intricacies from Physician Adoption Ladder to Customer, Content and Channels by Samish Menon Thekkil - Global Market Access Director, Neuroscience at Takeda, based in Cambridge, Massachusetts, U.S.
Share:
To what extent has Indian Pharma field force returned back to pre #COVID19 levels?
7
Votes
90% and above
14%
75% and above
43%
50% and above
43%
Less than 50%
0%
Samish Sir. The session was very thoughtful & enlightening as to how one should approach the customer & understand the customer insight. Sir I have a few queries , as per the segmentation we are classifying the customers based on their behavior & trying to understand which medium or channel will be beneficial for them in terms of information or how can we interact with them & provide information & share insights. So what medium will be beneficial ,whether preparing a questionnaire & sending the questionnaire directly through the field personnel or by personally getting the contact information of the customers & then telephonic discussion or sending a bulk questionnaire through email/whatsapp or through website blog which one will work better in collecting the information or any other approach ? Second question Sir to gain the proper customer insight you told approach towards the doctor by a field representative should be more understanding the doctors needs through his queries & accordingly deliver solutions,& for that continuous training will be required but in current situation the types of field personnel who are joining the profession & the level of training that is being given to them is below par & you will agree to it , so how should be the approach to make the higher authorities of the organization understand for the transformation that need to be brought in terms of continuous learning where both the field personnels & the HO personnels will be benifitted