Really Amlesh Sir ,it was a eye opening session & a new door of patient centered pharma which needs to be opened ,to take the Industry to next level. I really liked the session very much. Sir have some query You highlighted that pharma should not only be product centric & promotion oriented but it should be 3Ps ie Promotion, Partnership & Participation . Its important to partner with other Heathcare sectors mainly hospitals & work on disease management rather than product. But sir for acute specialties or for organisations whose main business comes from acute therapy & all the products are well known in the market & the customer ie doctor is well versed with the products & its management & there is nothing new to provide awareness or information to the customers & he is least interested to be partnering with the company to increase the patient awareness. In such case what should be the approach as a company to adopt the 3P models

Thanks once again to Amlesh Rajan and Anup Soans for discussing the topic presented last Wednesday. Picker's Eight Principles of Patient-Centred Care is a novel learning for me.