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Key Account Management in Pharma
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Description
Watch the 2nd part of the Virtual Workshop on Key Account Management in Pharma by Hanno Wolfram.
Key Learnings:
The Current Pharma Business Model is 40 Years Old - Why and How You Need to Switch Over to KAM.
Software Sells Hardware - Do You Still Want to be Pill Pushers or become a Healthcare Company that provides Patient and Physician Centered Customised Solutions?
How do Medical, Marketing, Supply Chain, Finance come together to build a Key Account Management team?
Tender Business is at the Heart of KAM - How Can You Compete on Value instead of Low Prices?


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