Key Account Management in Pharma

Digital Excellence Pharma Academy

Watch the 2nd part of the Virtual Workshop on Key Account Management in Pharma by Hanno Wolfram. Key Learnings: The Current Pharma Business Model is 40 Years Old - Why and How You Need to Switch Over to KAM. Software Sells Hardware - Do You Still Want to be Pill Pushers or become a Healthcare Company that provides Patient and Physician Centered Customised Solutions? How do Medical, Marketing, Supply Chain, Finance come together to build a Key Account Management team? Tender Business is at the Heart of KAM - How Can You Compete on Value instead of Low Prices?