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Rethinking Patient Centricity and Patient Engagement by Pharma

Participants

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We are glad to present this week's speaker:

Aparna Mittal, Founder and CEO, PatientsEngage was earlier Vice President - SEA, India and Strategic Accounts, APAC at Cegedim Dendrite, a European MNC that specializes in software product and data services for the Healthcare and Life Sciences sector.

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Digital Excellence Pharma Academy

6 Nov 2020 15:17 Pinned

A little over an hour to go to this Friday's Q&A! If you missed Wednesday's session or just want to watch it again, here it is: https://youtu.be/H_WGCQwHDcg

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Bhaskar Chakravorti

8 Nov 2020 19:22

Thanks Aparna for sharing your knowledge and experience about patient-centric engagement. Lots of takeaways for Pharma companies to engage patients with the value proposition.

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Aparna Mittal

9 Nov 2020 08:22

Thank you Bhaskar. Lots more to do

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Ankit H Sojitra

6 Nov 2020 20:49

Thanks Aparna for clarifying that patient centric is more than a Slogan or Tag Line to capture attention. It's quite beyond that & in India also it's possible. I really like that concept of "Social Prescribing". Pharma companies needs to use more funds for creating, mobilizing & keep supporting such social circles.

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Aparna Mittal

7 Nov 2020 13:36

Thank you Ankit

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Amaninder Dhillon

6 Nov 2020 13:20

Hi, Pharma has always been Product centric and adding patients service will be a good differential and value add. But having said and personally tried to integrate this as one of strategy imperatives for leading brands that I managed. I had to face lot of head wind Just a few list 1. Compliance - Direct to patient 2. Vendor Selection- PAN India presence and reputation at par with company. 3.... See more

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Aparna Mittal

6 Nov 2020 18:30

Thank you Amaninder for taking the time to respond with the challenges. Happy to discuss in detail but there are many opportunities to create value for patients within the compliance framework. Also, small steps are a good way to start. And build on the learnings. We are co-creating interesting models depending on the need of the patient and the constraints and objectives of Pharma

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Amaninder Dhillon

7 Nov 2020 07:30

Sure, let me know good time to connect. amaninder.dhillon@gmail.com.

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Mangalesh Balkrishna Doke

4 Nov 2020 20:05

Elaborative approach on patient centricity and lot of work need to be done to educate and engage them...Impressive data and presentation..Thanks

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Aparna Mittal

6 Nov 2020 18:31

Thank you

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Amit Katoch

4 Nov 2020 17:58

It was nice and informative in terms of how we could better patient’s experience and give him the treatment that he deserves.However , most of what is shared is difficult to execute in the Indian context. You have correctly mentioned that trust is cardinal in the entire process, therefore it needs to be addressed before launching such comprehensive approach to dealing with patients. Trust def... See more

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Aparna Mittal

6 Nov 2020 18:32

Agreed. The trust deficit is not restricted to Pharma companies. But we all need to take the first step for the longer term good