How to Launch New Products in the Current Environment? Role of Digital in Launching New Products
Participants
Opinions
How to Launch New Products in the Current Environment? Role of Digital in Launching New Products
Participants
Opinions
Description
"Does Indian Pharma think from the customer's perspective?
What are our customer's problems? (from patients to doctors to hospitals to retailers)
Are we focussed ONLY on our problems or do we think, "How should we package our products with solutions that make it easy for customers to SEE and differentiate the value of our product + solutions package?
Is it time to redefine the role of Medical Reps as go-to-professionals who will LISTEN and offer solutions for practice/business/patient-related issues encountered every day by patients, doctors, hospitals, supply chain and retailers?
Healthcare problems are becoming complex - the current lack of trust and the resultant poor response to #COVID19 vaccines is an indicator. Unanswered questions/queries of patients/people are not a problem, but an opportunity to engage and collaboratively create solutions that make Rx meaningful.
Do we have the internal capability to create all the solutions, if not, then with who should we partner?
How should pharma respond to the current environment?
Sanjiv Navangul shares insights from his experiences."
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Always a pleasure to learn from Sanjiv Navangul