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CEO ROUNDTABLE - PHARMA IN THE NEW NORMAL: COVID19 PANDEMIC AND THE POST PANDEMIC CHALLENGES

Participants

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5b3c5f1b4f97fd06bddc488d4f2adf11

Quick adoption to Hybrid model with respect to customised i.e as per need of HCP is an hallmark to move forward....Mindset shift happens once success is tasted in practice....Excellent round table meeting..Thanks to Medicinman and credoweb

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Ashis Majumder 27 Feb 2021 19:22

I got atleast three insights

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Lokesh Verma 27 Feb 2021 16:15

Thanks Credoweb and Medicineman for very intresting and insightful CEO RT.

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Hanno Wolfram 27 Feb 2021 14:17

What is really new in the "New Normal"? -> We have learnt the hard way that "hammering promotional messages into physicians" no longer is an option. If companies are ready to re-mould their medical representatives into "therapeutic advisors" they will be partners for the medical community and they will be welcome. A first and most valuable step could be to eradicate terms like "selling" or "sales-force"! Incentive compensation MUST follow and be paid for "degree of client-satisfaction". Any kind of "sales-target" is to be deleted. Great interpersonal contacts will follow immediately. Remember: Med.Reps are the only living interface between pharma and HCPs.

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P K Verma 26 Feb 2021 20:38

Happy to note that definition of new normal is dynamic. The real challenge is that there is immense fatigue about digital among HCP and they are eagerly looking forward to one on one connect. So the real challenge is using digitools for meaningful and consistent engagement. There is nothing concrete available as of now.

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Rakesh Murlidhar Mulani 26 Feb 2021 19:49

Still Many doctors are avoiding to medical representative. How to tackle this situation

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Amit Katoch 26 Feb 2021 22:16

That’s not true . Doctors are taking precautions and that’s right on their part . The answer lies in serving them the way they want . I feel most doctors want the info and nothing more than that . Pharma people have overboarded the space and they now need to keep some distance and respect the space doctors want .

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Smruti Ranjan 25 Feb 2021 15:03

How to engage team in this new normal ?

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Pooja Mohta 25 Feb 2021 13:37

How can we motivate reps to engage with HCPs as they start face to face calls.

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Kulasekaran Sekrar Karan 24 Feb 2021 09:23

how to make calls effective during this time