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What do Customers Value? Using Value Drivers to Engage Key Customers

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Digital Excellence Pharma Academy
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Prasad Mahadevan -

14 Jun 2020 18:22

Dear Anup Sir. The concept of KA$H=CASH was really adorable. In current scenario, when we get the feedback from the Second line Managers & the first line Managers on competitor information/strategies in terms of activities & current market scenario & way forward, the information we get is the same all throughout, Drs demanding PPE Kits, Hand Sanitizers,Face masks etc & not allowing the Pharma ... See more

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Anup Soans

14 Jun 2020 22:57

Thank you Prasad. I agree, the Manager's primary responsibility is to develop his and his team's KA$H

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rohini landge

10 Jun 2020 19:50

Very Insightful sessions. It really give food for thought in which direction we should move. We have actually become hostage of our own thoughts. We take it granted that we know everything about our customers. KASH model very practical to apply and streamlined our way of judgement. Thank u for sharing ...!!

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MAHESH VMV KOTAMARTHI

9 Jun 2020 14:40

wonderful session... Thank you very much sir

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Anup Soans

9 Jun 2020 14:52

Thank you Mahesh.

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Pradipto Ghosh

8 Jun 2020 20:13

Sorry , couldn't attend last webinar due to some exigencies

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Anup Soans

8 Jun 2020 20:45

You can still watch it...

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Simran Singh Makkar

7 Jun 2020 22:53

Great session. Comprehensive coverage of vast topic of Customer Centric approach & competence. Thanks sir

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Anup Soans

8 Jun 2020 12:21

Thank you Simran

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Krishna Prasad

6 Jun 2020 23:55

Sir,Wonderful session CASH=KA$H. You have made concept very clear by showing KA$H quadrant.

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Anup Soans

7 Jun 2020 08:07

Thank you Krishna Prasad

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Amaninder Dhillon

6 Jun 2020 15:49

Very inciteful - KASH KOW Marketing

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Ashish Khatri

6 Jun 2020 11:56

KASH concept is good. We have to make this a habit

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Prashant Mahadev Bhat

5 Jun 2020 19:19

Great to go thru this presentation and KA$H concept of value addition to Customer Engagement, that we are in control of 61% of Customer Satisfaction....Thank you Mr. Anup.

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Anup Soans

5 Jun 2020 20:17

Good to hear that Prashant.

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Vani Bhaskar

5 Jun 2020 18:14

Significance of KA$H relating to customers loyalty which will lead to Rx and finally life time value customers. Better understanding of Customers engagement services based on preferences and likes of customers.