Being Digital: Vanity to Value Creation?
Cluster Head – Gastro & Dental franchise, Dr. Reddy’s India formulations
Manish Bajaj is the Cluster Head for the Gastro and Dental franchise for Dr. Reddy’s India. During his tenure of 10 years at Dr. Reddy’s, he has handled multiple roles including Strategy, Strategic Marketing, Sales Force Excellence, Sales Training, Portfolio Management, Innovation, Medical Affairs, and Regulatory Affairs.
Manish is passionate about championing initiatives to address unmet patient needs through best-in-class medicines and pill-plus offerings. In his endeavour to create enduring value for the organization, he is a rigorous practitioner and exponent of evidence-based decision making, design-thinking-driven innovation, kaizen-inspired business systems excellence, and leader-as-coach culture.
Prior to Dr. Reddy’s, Manish travelled extensively around the world as a consultant at McKinsey & Company, New Jersey. During his stint at McKinsey, Manish worked with Fortune-500 companies across the healthcare value chain including pharmaceutical companies, generics companies, wholesalers, and PBMs.
Manish is a Chemical Engineering graduate from the Institute of Chemical Technology, Mumbai (previously UDCT). He is also an alumnus of Massachusetts Institute of Technology (MIT), Boston where he completed his Masters and Ph.D. in Chemical Engineering.
Manish sustains his verve by indulgently discovering everyday joys with his two cheerful sons, running half marathons, and practising mindfulness meditation.
You can follow him on LinkedIn:
One of the crisp,precise and To the point Q n A Session.Thanks Manishsir and Anupsir More pertaining to phama as moving forward in 2021 from traditional to dynamic industry.
Hi Manish Good to see you up in the sky Nice pointers you elucidated I have a few questions about each of the digital levers you mentioned Digital is media of PULL and Conventional Pharma has been of PUSH. How do you marry them? a) DIGITALLy ENABLED REP: The core of digital is DATA and, in most of the digital-savvy industry ( e-commerce) it comes directly from end-user however in Pharm... See more
Manish, with so much of noise happening around digital, more so in this pandemic and with so many people throwing their opinions on the subject, for the first time I have come across such a crisp, to-the-point and insightful presentation on digital. What I liked most is the fact that you raised real questions and offered practical viewpoints, within a strong conceptual framework As you have ri... See more
An amazing presentation Manish, some of your slides were very insightful. Keeping in mind the ROI culture our sales team has lived so far, marrying the digital world to the physical world is definitely a challenge. I am very keen to understand the different steps the industry is going to take to meet this requirement. Any insights or view points are most welcome 🙏🏻
Thanks Manish it was crisp and very practical. Many of the insights can be taken as an action.
Thanks Manish for sharing your valuable insights. I'm sure the as companies go deeper in evaluating platforms, they will realize the merits of CredoWeb's integrated digital offerings together with customer-insights in creating path of distinction and faster alignment with doctors' mindsets.
Great presentation by Manish Bajaj. As he rightly put it Digital marketing is an evolving platform. The options need to be carefully evaluated. Keep experimenting the available options to get the Right fit for the organization..
Hi, How do I join the webinar. I have not received the webinar link on my mail.
Excellent initiative from MedicinMan
Enrwaching association with all esteemed Sir.