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Adopting the Digital Mindset - Part Two

Participants

Opinions

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Description

Welcome onboard the Digital Excellence Pharma Academy!

Get access to 40+ webinars and other resources by Indian Pharma and global thought leaders to fully equip Indian Pharma sales and marketing professionals with the knowledge, skills and most importantly the mindset to turn the Covid19 crisis into an opportunity to transform our business model and become equipped with new mindset, knowledge and skills to create meaningful customer engagement and experience.

Live sessions will take place every Friday at 17:00 IST. Every Pharma Professional, registered on CredoWeb, will receive special invitation for every live session and virtual discussion.

A project by CredoWeb and MedicinMan

Video

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MedicinMan Private Limited

8 May 2020 15:12 Pinned

A Quick Poll: Where Do You See the Greatest Benefit in Digital Adoption?
81 Votes
1. Reach more doctors and retail pharmacies.
9%
2. Overcoming access/time restrictions to field force visits
16%
3. Enhance/reinforce the impact of field force visits
11%
4. Improve customer engagement and experience by matching their content/channel preferences.
48%
5. Digital is a good-to-have add-on to conventional marketing efforts.
16%
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Ajay Premshankerbhai Trivedi

8 May 2020 18:02

its future ,its paradigm shift ,evolution for pharma company

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Sri ramoju Sreedhar Chary

9 May 2020 12:13

It was a Good session..And its Creating interest to Learn digital adoption

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Anup Soans

9 May 2020 12:50

Thank you, good to hear that

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Rajendra Singh Sohi

16 May 2020 12:52

The session was an eye opener for future of Pharma marketing, in times of COVID 19, and beyond, circumstances are going to change forever. Pharma Marketing has to change, rather transform, adopt Digital, if not now, then, when? I believe you and your associates are going to ride the industry transformation. The industry stands to gain with your efforts and initiatives.

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Shivshankar V Maurya

16 May 2020 11:20

i have been taking making maximum use of social media from last more than 5 years , it has helped me in many folds . its great initiative .

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Satya Mahesh Kallakuru

15 May 2020 21:18

Fantastic ! Missed the live session. enjoyed 'live recording'. thats the advantage of digital. Glad to know about Credoweb.

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Anup Soans

16 May 2020 11:10

Thank you Satya. Do pass the word around with your company and friends in Pharma

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MAHENDRA NIDHANKAR

15 May 2020 12:45

its great learning and insightful session. Thank You

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Shailendra Mishra

14 May 2020 23:12

The learnings are 1. What skills got us here presently would not get us there in the future. 2. We should stop doing the things that is not effective. 3. Therapy shift is taking place from Illness to Wellness.

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Anup Soans

15 May 2020 14:10

Thank you Shailendra for sharing your learning. Keep learning,..

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Prasad Mahadevan -

14 May 2020 21:43

Top Learnings 1.Segment the doctors as per their perception to digital medium in future 2. Its important to have the mindset to adapt to digital marketing just having resources and applying for the sake of activities will be useless. 3. Finally need to have a broad vision , its important to discuss with doctors & create a pull in terms of what type of informations or assistance they require in their clinical practices rather than just reminding the doctors about brand names product USPs 4. Also its important to improve the knowledge skills of MRs digitally not only through literatures but through various training & knowledge upgradation sessions

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Anup Soans

14 May 2020 21:51

Thank you Prasad. Fantastic learning

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Bhagyashri Sanjeev Phadke

Pharmacy student

14 May 2020 16:42

Second session was really thought provoking. Especially the doctors digital platform segmentation infographics are helpful.... Would like to learn more about How to segment doctors based on their digi preferences. Thanks for such great platform !!! Anup Sir and team. Really enjoyed it.... Look forward for next sessions

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Anup Soans

14 May 2020 17:46

Thank you Bhagyashri... your feedback is much appreciated.

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Bhagyashri Sanjeev Phadke

Pharmacy student

15 May 2020 12:39

I have a question sir how should we inculcate digital mindset across our field teams

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Bhagyashri Sanjeev Phadke

Pharmacy student

14 May 2020 15:57

Doctors still require one on one communication. Till the date actual communication is effectively making difference. Doctors want Medical reps to come & engage them

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Anup Soans

13 May 2020 13:31

Digital Task Force to Beat the Xerox-Kodak Effect The skill-set required by marketing managers and front-line professionals in the digital era are different. Indian Pharma companies will have to create hybrid employees, who can be designated as the Digital Task Force (DTF). Just as STFs were created to create a better perception and improve engagement with specialist doctors, DTF can rebuild relationship with doctors on a new premise of helping them to gain digital advantage to better manage their practice and patients. https://www.linkedin.com/pulse/digital-task-force-beat-xerox-kodak-effect-anup-soans/

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Rhishikesh J Lakhote

13 May 2020 11:47

Great sneak peek into the challenging world of pharma marketing of tomorrow. Digital marketing would act as an force multiplier as mentioned by you but it will unfortunately also pare down the field force as management looks to operate within the same budgets if not at lower operating cost. There is also a possibility that some of existing talent from conventional field force could be re-tooled & deployed to man this initiative. Digital marketing can change the Indian Pharma (& also other sectors & life) industry the way industrial revolution impacted Europe in the 18th century.

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Anshul Agrawal

13 May 2020 00:43

Very Informative session. Change is requisite. Pharma ecosystem is changing and companies need to adopt digitalization to sustain in this new ecosystem. The new segmentation of doctors seems quite appropriate in this current scenario and probably in the coming future too.

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Anup Soans

13 May 2020 06:45

Thank you Anshul for the feedback. Please tell your colleagues in Cipla and friends in pharma to join.

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Anshul Agrawal

13 May 2020 18:29

Sure sir

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Arun Kumar Gupta

13 May 2020 00:29

I still remember one session on Digital attended long back where I learn from Mr. Sanjeev Navangul that in 8 Hour of Job actually MR spent 1 Hour and therefore need of Digital Plateform. We have not taken Digital space in Pharma seriously long back but now this is the need of hour to adopt Digital with growth Mindset. Thanks Anup sir for Helping with great content and knowledge to make our future brighter. I am a strong followers of you and Deep Bhandari sir. I have attended training sessions of Deep Sir at IIHMR on SFE which is still helping. Thanks once again for helping all the professionals.

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Anup Soans

13 May 2020 06:44

Thank you Arun, wonderful to hear that. Look forward to having you at Deep Bhandari's webinar on 15th May at 5 PM. Please tell your colleagues and friends in pharma to join. Regards, Anup

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Dr. Shreya Srivastava

Dental surgery

12 May 2020 14:48

Great content. Indeed an informative session 👍. Thanks a lot Anup Sir for giving us this platform for continuous learning.

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Anup Soans

12 May 2020 15:01

Thank you Dr. Shreya for the feedback, glad you found it useful.

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Ariel Samson Birwadkar

11 May 2020 15:06

Informative. Eye opener.

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Binod kumar vidhyarthy

11 May 2020 14:33

pharma professional is the one who is self-motivated to learn about the latest trends as digital awareness to connect with his customer