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Content Planning for Digital-First Communication to Doctors

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Description

We at Digital Excellence Pharma Academy aim to bring crème de la crème speakers, content and insights related to all things digital in the pharmaceutical industry.

 

Praful Akali, Founder & MD, Medulla Communications, and now part of Digital Excellence Pharma Academy faculty, stands out as one of the best when it comes to pharma brands and their communication.

 

In this discussion you will find insightful live conversations as well as inspiring presentations brought to you exclusively by Mr. Akali and Digital Excellence Pharma Academy.

 

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Digital Excellence Pharma Academy

10 Jul 2020 18:25 Pinned

Video from Wednesday's Live Discussion: https://youtu.be/tlKRospGYq4

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Amaninder Dhillon

14 Jul 2020 23:07 Edited

Hi Praful , Nice Insight and Good to connect Virtually Can you put some light 1. What are your Pearl of wisdom for the Marketer as how to give brand brief communication to creative agency (Any format you purpose) What and How (Do's and Donts for Marketing for sharing with the agency) 2. What are various methodology to refurbish the same content in different format without loosing interest.

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Praful Akali

16 Jul 2020 18:39

Hi Aman, good to be connected virtually too. Hope you're doing well. A1. The first question actually requires a few separate sessions on their own. But let me tell you this for now. In an ideal creative brief, in addition to filling in the standard formats, the client should be very clear about WHO are we speaking to, WHAT is the single-minded message that needs to be communicated, WHY will t... See more

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Prasad Mahadevan -

26 Jul 2020 18:23

Rightly said Praful Sir, the Phygital concept has to be adopted for the next 6months and it is the future for Pharma Marketing.

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Yuvraj Patil

17 Jul 2020 18:14

Prafull sir share your thoughts on how any brand (Small,Big) which has no presence in digital space should start his journey with what thinking brand manager should start his work to develop strategic digital plan for Brand can you please share some actionable pointers? Thank you in advance

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Yuvraj Patil

11 Jul 2020 12:15

Just few words for this ..."Gold Mine" Thank you Anup sir and Credoweb...Great Learning

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Ravi Shankar

11 Jul 2020 08:33

It's wonderful tool if implemented. We have to come out of conventional Dr,medical Rep meeting model. Great Job Praful. May be next time you can share how signura progressed.

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Shama Manickan

10 Jul 2020 19:01

Very insightful content

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Hariram Krishnan

10 Jul 2020 18:47

Your comparison between MR & Digital brings lots of clarity and highlights the distinct difference . Very insightful session, Praful.

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Subramanium Yogananth Anandh

18 Jul 2020 20:44

100% True sir

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Sandeep Varma

10 Jul 2020 18:10

There is no sign of how to join the discussion on this page. I could only click on Wednesday's recording but where is the live discussion of today?

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Praful Akali

12 Jul 2020 17:25

It's the first video on the top of this page. You would see a colorful green and blue illustrated slide. It's a 50 minute video.

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Smruti Ranjan Mohanty

10 Jul 2020 18:02

Very good session, you are absolutely right on the point that missing out now would be like missing the connect once physical meets start.

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Smruti Ranjan Mohanty

10 Jul 2020 17:37

Sir ,why & how a physician would come to a landing page or micro site of a brand while there is enough material available online otherwise ?

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Praful Akali

12 Jul 2020 17:29

When you work on content marketing long enough, you will realize that there is a content paradox online - there's an excess of general content available but not enough content that answers a specific question. You have to brainstorm and identify what is the content or brand message that will move the doctor from one stage of the customer journey to the next.

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Hanno Wolfram

10 Jul 2020 15:59

Insightful content. Thanks a lot.