Selling in the New Normal - The Rise of Med Rep 2.0
Thanks Salil & Anup ji. Agree with Salil on importance of providing the digital ecosystem which will be the competitive advantage for any one who provides it. Alibaba Money is a good example. While we are discussing so much about the Med Rep 2.0 or his evolved hybrid version, I am more wondering as to what would be the re-purposed role of the three layers of his managers, ie The Area, Region... See more
Dear Salil Sir The session was very enlightening & full of relavent information & how Pharma should move ahead. It really an eye opener & definitely Companies should start thinking on same. Sir you discussed about doctors acceptance to digital technology whether telemedicine/email/ Videochat etc & through the market study you showed the increase in acceptance but is the market data covering t... See more
Very insightful understanding of the Pharma companies' new role in the new normal . I agree that to succeed pharma companies will have to leverage the synergy between traditional and digital. Could I say they have to be in a well-coordinated omnichannel?
As always lots of insight and clarity in Salil Sir's talk. Digital sales organization with consultative selling and solution providers way to go.👍 "The best way to predict the future is to create it" Never been so true especially for Pharma now that we are in midst of digital transformation. Traditionally strength of Pharma had been in staying one step ahead of its customers (HCP) in terms of... See more
Very impactful discussion. It provides many points as food for thought. Such vital discussion help to redesign future of pharma India. Key suggestions Like Hybrid pharma, omnichannel marketing and digital ecosystem Will help in gaining edge. Awaiting for next insightful session...!!
Very Stimulating Curtain Raiser
The entire discussion is thought provoking & busted myth that M.R. would loose jobs in new normal. Takeaways are as follows: (1) Organizations can leverage relationship of MR in new normal to promote relevant content (2) Entire Organization should become customer centric not just Sales & Marketing department (3) Data Mining & Data Analytics department to be created to support MR & line manager... See more
Good thoughts by salil. Hope some of them will be a reality.
Sir thanks for stimulation thoughts. I liked the concept of providing a package to cater HCP needs...
Thank You Sir... if possible please share about online pharmacy business affected AREA wise business & Achivement
Sir what is your model of digital times? If you would like to share
Very insightful discussion. Agree with Salil Sir that power structures are shifting in the branded generic business and pharma needs to look at the big picture of changes happening in the business environment.
Truly enjoyed wonderful conversation Salil and Anup. The New Med Rep 2.0 will need to develop companies to invest in both organisational capabilities and individual Rep’s skills to get the full benefit of Selling in the new normal. Brilliant discussion !!
Salil Sir , As you mentioned during the Digital Excellence training , The rise of MR 2.0 is possible only when organization adopt digital Ecosystem . They have to accept the fact that MR 1.0 is not going to add great value to sales or organization much in current times . People at top have to change their mindset and they should come forward to initiate ithe transition of MR 1.0 to MR 2.0 . The... See more