Lessons for Indian Pharma from Case Studies from EU

Description

Virtual Masterclass for Pharma Marketers on Digital Adoption

Case Studies of European pilots covering the minutiae and intricacies from Physician Adoption Ladder to Customer, Content and Channels by Samish Menon Thekkil - Global Market Access Director, Neuroscience at Takeda, based in Cambridge, Massachusetts, U.S.

Yesterday's presentation was inspiring! You can watch the full session below. And stay tuned for tomorrow's Q&A. Don't forget to post questions - our amazing speakers will make sure to address them!

Samish Sir. The session was very thoughtful & enlightening as to how one should approach the customer & understand the customer insight. Sir I have a few queries , as per the segmentation we are classifying the customers based on their behavior & trying to understand which medium or channel will be beneficial for them in terms of information or how can we interact with them & provide informati... See more

To what extent has Indian Pharma field force returned back to pre #COVID19 levels?

7 Votes

90% and above

14%

75% and above

43%

50% and above

43%

Less than 50%

Samish Menon's presentation has reached my heart and made an impact on my mind with highly scientific insights and take-aways of omnichannel pharma marketing, keeping Med Rep well equipped and empowered. Thanks, Anup for these sessions on your channel.

Lot of good insights which Mr. Samish shared what is intresting is how anoop opened the discussion on the important points discussed in the presentation as a recap. which are useful are well highlighted by Anoop . Great webinar attended

Thank you Ravi.

Excellent session, great learning

Thank you Sir, it means a lot coming from you.

Samish Menon's Pilot study covers all the facets of a brilliant Pharma Brand Strategy, recalibrating the Med Rep. I found the influence of online POEM on offline channels something new. How would Samish differentiate between SoV and SoM?

Hi Bhaskar, SoV is defined as an individual brand's percent of the total spending for the category for a specific time period, while SoM is the same brand's percent of total sales for the new category for the same time period. However, in my presentation, SoV was used to denote the no of sales rep interventions, which is slightly different from real SoV.

Thanks a lot for your response

Thank you Anup Sir

I'm glad you liked it Harsha

Thank you very much.

Good

Looking forward to Learn

Great opportunity.

Lessons for Indian Pharma from Case Studies from EU

Digital Excellence Pharma Academy

Digital Excellence Pharma Academy

Prasad Mahadevan -

Anup Soans

Bhaskar Chakravorti

Ravi Shankar

Digital Excellence Pharma Academy

Vineet Kalia

Anup Soans

Bhaskar Chakravorti

Samish Menon Thekkil

Bhaskar Chakravorti

Shree Harsha

Digital Excellence Pharma Academy

Shree Harsha

Mani Kandan Natarajan

Sandipan Bhattacharya

Ass. Pharm. Surakshya Bhandari Bhandari

Digital Excellence Pharma Academy

Samish Menon Thekkil

Anup Soans