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Lessons for Indian Pharma from Case Studies from EU

Participants

Opinions

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Description

Virtual Masterclass for Pharma Marketers on Digital Adoption


Case Studies of European pilots covering the minutiae and intricacies from Physician Adoption Ladder to Customer, Content and Channels by Samish Menon Thekkil - Global Market Access Director, Neuroscience at Takeda, based in Cambridge, Massachusetts, U.S.

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Digital Excellence Pharma Academy

3 Sep 2020 17:08 Pinned

Yesterday's presentation was inspiring! You can watch the full session below. And stay tuned for tomorrow's Q&A. Don't forget to post questions - our amazing speakers will make sure to address them!

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Prasad Mahadevan -

15 Sep 2020 18:32

Samish Sir. The session was very thoughtful & enlightening as to how one should approach the customer & understand the customer insight. Sir I have a few queries , as per the segmentation we are classifying the customers based on their behavior & trying to understand which medium or channel will be beneficial for them in terms of information or how can we interact with them & provide informati... See more

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Anup Soans

6 Sep 2020 11:36

To what extent has Indian Pharma field force returned back to pre #COVID19 levels?
7 Votes
90% and above
14%
75% and above
43%
50% and above
43%
Less than 50%
0%
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Bhaskar Chakravorti

4 Sep 2020 19:41

Samish Menon's presentation has reached my heart and made an impact on my mind with highly scientific insights and take-aways of omnichannel pharma marketing, keeping Med Rep well equipped and empowered. Thanks, Anup for these sessions on your channel.

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Ravi Shankar

4 Sep 2020 19:04

Lot of good insights which Mr. Samish shared what is intresting is how anoop opened the discussion on the important points discussed in the presentation as a recap. which are useful are well highlighted by Anoop . Great webinar attended

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Digital Excellence Pharma Academy

4 Sep 2020 19:45

Thank you Ravi.

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Vineet Kalia

4 Sep 2020 18:01

Excellent session, great learning

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Anup Soans

4 Sep 2020 18:43

Thank you Sir, it means a lot coming from you.

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Bhaskar Chakravorti

2 Sep 2020 21:55

Samish Menon's Pilot study covers all the facets of a brilliant Pharma Brand Strategy, recalibrating the Med Rep. I found the influence of online POEM on offline channels something new. How would Samish differentiate between SoV and SoM?

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Samish Menon Thekkil

3 Sep 2020 21:58

Hi Bhaskar, SoV is defined as an individual brand's percent of the total spending for the category for a specific time period, while SoM is the same brand's percent of total sales for the new category for the same time period. However, in my presentation, SoV was used to denote the no of sales rep interventions, which is slightly different from real SoV.

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Bhaskar Chakravorti

4 Sep 2020 18:21

Thanks a lot for your response

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Shree Harsha

2 Sep 2020 17:42

Thank you Anup Sir

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Digital Excellence Pharma Academy

2 Sep 2020 18:07

I'm glad you liked it Harsha

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Shree Harsha

2 Sep 2020 17:41

Thank you very much.

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Mani Kandan Natarajan

2 Sep 2020 17:39

Good

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Sandipan Bhattacharya

2 Sep 2020 15:03

Looking forward to Learn

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Ass. Pharm. Surakshya Bhandari Bhandari

Clinical pharmacology

1 Sep 2020 22:16

Great opportunity.