Patient-Centered Pharma - The Imperative & The Roadmap
Why Should Pharma Move from Product Centric to Patient Centered Approach?
Today's discussion starts in just a few minutes. And if you have missed Wednesday's webinar, you can still watch it here:
Really Amlesh Sir ,it was a eye opening session & a new door of patient centered pharma which needs to be opened ,to take the Industry to next level. I really liked the session very much. Sir have some query You highlighted that pharma should not only be product centric & promotion oriented but it should be 3Ps ie Promotion, Partnership & Participation . Its important to partner with other Heathcare sectors mainly hospitals & work on disease management rather than product. But sir for acute specialties or for organisations whose main business comes from acute therapy & all the products are well known in the market & the customer ie doctor is well versed with the products & its management & there is nothing new to provide awareness or information to the customers & he is least interested to be partnering with the company to increase the patient awareness. In such case what should be the approach as a company to adopt the 3P models
Thanks once again to Amlesh Rajan and Anup Soans for discussing the topic presented last Wednesday. Picker's Eight Principles of Patient-Centred Care is a novel learning for me.
Picker Institute’s Eight Principles of Patient-Centered Care originated with the Seven Dimensions of Patient-Centered Care, whose development was traced in the 1993 groundbreaking book Through the Patient’s Eyes. Using a wide range of focus groups—recently discharged patients, family members, physicians and non-physician hospital staff—combined with a review of pertinent literature, researchers from Harvard Medical School, on behalf of Picker Institute and The Commonwealth Fund, defined seven primary dimensions of patient-centered care. In 1987, an eighth principle was added and the dimensions were renamed the Picker Principles of Patient-Centered Care. The Eight Principles embody Picker Institute’s conviction that all patients deserve high-quality healthcare, and that patients’ views and experiences are integral to improvement efforts. The Eight Picker Principles of Patient-Centered Care are: Respect for patients’ values, preferences and expressed needs Coordination and integration of care Information, communication and education Physical comfort Emotional support and alleviation of fear and anxiety Involvement of family and friends Continuity and transition Access to care https://nexusipe.org/informing/resource-center/picker-institute%E2%80%99s-eight-principles-patient-centered-care
I agree to much of it. But, are our customers, that is, the doctors (in general) ready to absorb. Most of them are yet to embrace this added value approach for the benefit of their patients. And that, I believe, needs to be our first priority.... Overall, a nice well articulated approach Mr Ranjan
Very nice session. My learnings are Think Disease n Patient Centered Pharma.
Congratulations Amlesh, very engaging and useful presentation on think disease and patient centered pharma!
Congratulations to my friend Amlesh Rajan for his brilliant presentation on Patient-centered Pharma. I appreciate his differentiation of 'Patient-centered' from 'patient-centric' and I wish this is understood by leaders of the industry and is incorporated in their vision statement. I agree with his two-word mantra 'Think Disease' and strategizing beyond Promotion to Partnership and Participation.
Very Informative and Covered all Elements of Patients Centered approach. Very Useful Thank You Sir.
Excellent session Amlesh Sir . Thank you 🙏🙏
very informative session thank you Amlesh sir
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It is my pleasure to listen from Amlesh sir
Looking forward to have valuable session
looking forward for the session from Amlesh Ranjan sir
Would be worth learning the Paridgm shift from Information Focus to Provide Focus.