Thought provoking discussion. The Medico Marketing session was quote interesting and needs to be taken seriously. The challenges the Pharma Industry has experienced is something unique and really tackled well. Especially the API ingredients shortage was met very well by the industry and they managed the show. As a permanent measure a lot has to be done by Government and the Industry. Marketing during the COVID times are really challenging and it takes so much of hard and intelligent work. Involving all the Pillars of the Industry is very crucial.