Publication

Culture and Resistance to Change – A Pharma SFE Adoption Case Study

Culture and Resistance to Change – A Pharma SFE Adoption Case Study

Comments

Swarup Chanda
29 Jun 2020 17:48

Good thoughts. It's important to get the buy-in and making team a part of the change process. Change should be brought about in small pockets like we do through test marketing and let team members who accepted it and felt it explain to others to minimize resistance..