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Launching New Products via Digital/Phygital - Challenges and Opportunities

Participants

Opinions

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Description

Great Opportunity to Learn from Sanjiv Navangul - A Maverick and Unorthodox Marketer with Deep Insights into patient-centric approaches based on his experience.

Two Case Studies of New Product Launches - A Rare Treat for Indian Pharma Marketing Professionals.

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Digital Excellence Pharma Academy 28 Aug 2020 16:38 Pinned

Wednesday's session available here:

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Ravinder Choudhary

Pharmacology and therapeutics

28 Aug 2020 19:05

Great session Learn from experience...

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Varadharajan G 2 Sep 2020 13:08

Fantastic learning and great Insights

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Krishna Prasad 1 Sep 2020 22:42

Great Insights

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Prasad Mahadevan - 30 Aug 2020 21:01

Dear Sanjiv Sir . The sessions was very Insightful. Truly for new product launch as well as for long term strategy building new stakeholders & focusing on improving the service to patients is the key. Definitely the two session were best.

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Mangalesh Balkrishna Doke 30 Aug 2020 20:14

Nice descriptions and dialogues on every questions raised by Anupsir.Huge learning...

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Vani Bhaskar 30 Aug 2020 20:13

great learning n

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Mangalesh Balkrishna Doke 30 Aug 2020 19:24

Excellent elaboration Sanjivsir on quick adaptability of technological transformation to suit present business enviornment...

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Bhaskar Chakravorti 28 Aug 2020 23:11

The concept of stakeholder mapping other than mapping the journey of the patient and physician is remarkable. The experiences of tackling Hepatitis-C in Punjab and the certified training of the Marketing team at Vellore for antifungal treatment are great learnings from this talk shared by Sanjiv Navangul. As a CEO his leadership style is admirable. His building an atmosphere to encourage, help his people in the right path, and letting Product Managers experiment with their ideas, especially during launches, are commendable. It was music to my ears when Sanjiv referred to Theodore Levitt's paper titled Marketing Myopia which was published in HBR way back in 1960 (not 1970). The article exhorted CEOs to re-examine their corporate vision,and redifine their markets in terms of wider perspective.It was successful and still is, because it is essentially practical and pragmatic.

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Arvind Kumar Gupta 28 Aug 2020 18:11

Wonderful Session ,Thanks

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Manoj B Nambiar 28 Aug 2020 17:57

Excellent sessions by Sanjiv Navangul. I should say that these 2 sessions were the best sessions attended by me in the recent past. Manoj B Nambiar

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Anup Soans 28 Aug 2020 18:34

Thank you Manoj.

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Ritesh Kumar Verma 27 Aug 2020 17:38

Meaningful Insights by Mr Sanjiv. Creating an ecosystem to serve the patient is the key. Looking forward to more such insightful sessions/webinars. A big thanks to Mr Sanjiv, Mr Anup and Credo. Best wishes.

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JAGDISHCHANDRA N MODY 26 Aug 2020 17:48

Excellent practical outcome based inputs ...most impt turning point to creat patient centric eco system.eight point charter is great.

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Bhaskar Chakravorti 26 Aug 2020 17:50

I found Sanjiv’s ‘Go-to-Patients’ grand design of launching products during Covid times something new. This outcome based patients care is possible with technology. This customized, omnichannel data driven go-to patient is a switch from ‘share of voice’ to ‘share of mind’. Product is a service so we need to embrace new things and change to improve service to patients. Anup, you have summed up eight lessons very well. Thanks for the session.

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Amlesh Ranjan 26 Aug 2020 17:48

Insightful. Thanks!

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Kamini Sharma 26 Aug 2020 17:48

Great insights . Change certainly starts with Self . Let us change and adopt New Normal . Let us adopt Digital . Thank you Sanjiv Sir and Anup Sir . Thank you Credoweb 🙏🙏

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Vivek Hattangadi 26 Aug 2020 17:21

Excellent learning!😊

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Dayasagar Joshi Joshi 26 Aug 2020 12:44

Conservative approach still prevailing in selling Medical Devices from customer end.